Senior Brand Executive
1 day ago
At Cell C, we are a forward-thinking organization dedicated to delivering exceptional experiences to our customers. We are seeking an accomplished professional to join our dynamic team as a Senior Brand Executive.
Purpose of the Job:
The role of Senior Brand Executive will be pivotal in driving the development and execution of brand strategies that align with the company's overall purpose, mission, vision, and objectives. This individual will lead initiatives related to brand strategy development and execution, playing a crucial role in shaping the identity and perception of Cell C in the market.
This position oversees a comprehensive portfolio encompassing brand and CI management, sponsorship, media, and digital marketing. The scope of responsibilities extends across consumer, business to business, wholesale & partnership branding, ensuring a cohesive and impactful brand presence across all segments.
Key Performance Objectives:
- Brand Leadership and Guidance: Provide strategic leadership and guidance to internal and external stakeholders to drive brand advocacy and foster strong brand connections across customer segments and stakeholders.
- Cross-Functional Collaboration: Collaborate closely with colleagues across the marketing function, including customer research and insights, channel and segment marketing, corporate communications & Cell C foundation, and internal communications, to ensure alignment and consistency in brand messaging and execution.
- Brand Strategy Development: Work in partnership with relevant teams to develop and execute comprehensive brand strategies that align with the organisation's overall objectives and values.
- Agency Management: Oversee relationships with external agencies to ensure the delivery of high-quality creative work, effective media placement & value ROMI and strategic brand initiatives.
- Brand Metrics and KPIs: Establish and monitor key brand metrics and commercial KPIs to track the effectiveness of brand initiatives and campaigns, making data-driven decisions to optimise performance on ROMI.
- Brand Purpose and Promise: Ensure consistency in delivering on the brand purpose and promise across all touchpoints, including the development and execution of propositions such as the EVP (Employee Value Proposition) and CVP (Customer Value Proposition).
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