Digital Marketing Manager

6 days ago

Cape Town, Western Cape, South Africa Careers Full time

At EyeCarePro, we are a leading digital marketing agency specializing in helping eyecare professionals grow their practices through innovative digital marketing solutions. We're committed to driving success for our clients by offering cutting-edge strategies and exceptional service. Our team is passionate about delivering impactful results within the eyecare industry, and we're looking for a skilled Digital Marketing Manager to join our dynamic, remote team.

About the Role:

As a Digital Marketing Manager at EyeCarePro, you will be responsible for developing and executing comprehensive digital marketing strategies to help our eyecare clients achieve their business objectives. You'll collaborate with internal teams to ensure the successful implementation of these strategies and build long-lasting relationships with clients that result in measurable success. This role is ideal for someone with a strong strategic mindset, deep expertise in digital marketing, and a passion for improving the eyecare field.

Key Responsibilities:

  1. Digital Marketing Strategy Development: Design and implement integrated, data-driven digital marketing strategies that drive growth, increase patient engagement, and help our eyecare clients achieve long-term success.
  2. Client Relationship Management: Serve as the main point of contact for assigned clients, managing relationships and ensuring their needs are met with proactive solutions that exceed expectations.
  3. Cross-Functional Collaboration: Work with internal teams including SEO, content, design, and development to ensure the seamless execution of digital strategies that align with client objectives.
  4. Performance Monitoring & Optimization: Track and analyze client performance (via tools like Google Analytics, CRM), continuously optimizing strategies based on insights, trends, and client feedback.
  5. Project Management: Oversee digital marketing projects from inception to completion, ensuring timely delivery and high-quality results that meet scope and client expectations.
  6. Client Presentations & Reporting: Prepare and deliver strategic reports and performance updates to clients, offering actionable insights and recommendations for improving their digital marketing success.
  7. Innovation & Strategy Growth: Identify opportunities for growth within existing accounts, proposing new initiatives and strategies that drive client success and expand satisfaction.

Key Skills and Experience:

  1. Digital Marketing Strategy Development: Proven experience in designing and optimizing digital marketing strategies tailored to client goals, especially in a digital marketing agency setting.
  2. Client Relationship Management: Strong ability to build and maintain long-term client relationships, ensuring exceptional service and results.
  3. Data-Driven Decision Making: Proficiency with digital tools like Google Analytics, SEO platforms, and CRM systems to analyze and refine digital marketing strategies.
  4. Project Management: Experience managing multiple digital marketing projects simultaneously, ensuring they are delivered on time and within scope.
  5. Digital Marketing Expertise: Deep knowledge of digital marketing tactics such as SEO, PPC, social media, and content marketing, with experience in healthcare or medical industries a plus.
  6. Cross-Functional Collaboration: Ability to work collaboratively with diverse teams to deliver integrated marketing solutions that exceed client expectations.
  7. Adaptability & Problem-Solving: Strong ability to pivot strategies to address evolving client needs with creative, data-driven solutions.

Soft Skills:

  1. Communication: Excellent verbal and written communication skills, able to explain complex strategies and insights clearly to clients.
  2. Problem-Solving: Strong critical thinking skills with the ability to provide actionable solutions to client challenges.
  3. Team Player: Collaborative mindset focused on contributing to team success and fostering a positive work environment.
  4. Leadership Potential: Demonstrated ability to lead within client accounts and when collaborating with internal teams.

Experience:

  1. 3-5 years of experience in a client-facing digital marketing role, ideally within an agency setting (healthcare or medical experience is a plus).
  2. Proven experience in managing client relationships, creating digital strategies, and utilizing performance data to optimize results.
  3. Familiarity with performance analysis tools such as Google Analytics, SEO platforms, and CRM systems.
  4. Experience in the healthcare or eyecare industry is a plus.

Specific Requirements:

  1. All work is remote, so you can work from anywhere.
  2. You are required to provide your own:
  • Computer, monitors, etc.
  • Quiet workspace
  • Stable high-speed internet
  • Load-shedding equipment
Competitive salary and paid time off allowances.Opportunities for professional growth and development in a rapidly expanding business.A supportive, collaborative work environment focused on continuous learning and improvement.Flexible working arrangements as the company is fully remote.

Why Join EyeCarePro?

At EyeCarePro, we're not just about digital marketing; we're about making a real difference in the lives of eyecare professionals and their patients. If you're passionate about joining a dynamic, creative team that's transforming digital marketing in the eyecare field, this is the perfect opportunity for you.

Apply today and be part of a company that values creativity, innovation, and client success

#J-18808-Ljbffr

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