CRM Marketing Strategist

2 days ago


Johannesburg, Gauteng, South Africa Isilumko Staffing (JHB) Full time

Isilumko Staffing (JHB) is currently seeking a highly skilled CRM Marketing Strategist to join our team. This role plays a crucial part in developing an integrated and targeted communications strategy for CRM, with the goal of growing the loyalty base, driving sales through tactical CRM initiatives, and enhancing the customer life-cycle.

The ideal candidate will have excellent marketing skills, specifically in CRM as a specialization. With 6-8 years plus marketing experience, this individual will be able to effectively design, execute, and monitor direct marketing promotions, campaigns, and interventions.

This position requires someone with strong analytical skills, particularly in database management and mining. The successful candidate will be fluent in English and possess a sound knowledge of Loyalty Programmes, principles of Direct Marketing, and MSC Cruises policies and procedures.

A bachelor's degree in Marketing or a related field is preferred, but not mandatory. In addition to technical skills such as SAS or any CRM Campaign Dissemination Tool, Contact Lab, Touchbase Pro, Marketo, Excel, the ideal candidate will also possess excellent communication, interpersonal, and writing skills.

The estimated salary for this position is R550,000 per annum, depending on experience. Isilumko Staffing (JHB) offers a competitive benefits package, including health insurance, retirement fund contributions, and annual bonuses.

In this role, you will be responsible for communicating with corporate CRM regarding activities, planning, updating, and co-ordinating. You will also maintain Loyalty Club by executing acquisition strategies to grow the base, remarketing strategies to activate the base, and implement an Always On maintenance strategy.



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