Product Marketing Strategist

2 days ago


Johannesburg, Gauteng, South Africa FOUR POINT 0 Full time
About FOUR POINT 0

We are a dynamic company dedicated to delivering innovative solutions in the technology and software industry.

Job Summary

We are seeking an experienced Product Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies that effectively communicate the value of our products to target audiences.

Key Responsibilities
  • Develop and execute product marketing plans aligned with business objectives
  • Define product positioning, messaging, and value propositions that differentiate our products in the market
  • Conduct market research to identify customer needs, market trends, and competitive landscape
  • Analyse market data and customer insights to inform product development and marketing strategies
  • Plan and execute product launches, including coordinating cross-functional teams, creating marketing collateral, and managing promotional activities
  • Monitor and analyse launch performance to optimise future product introductions
  • Oversee the creation of product-related content, including brochures, white papers, case studies, and website copy
  • Collaborate with the content team to ensure consistent messaging across all marketing channels
  • Work closely with product management, sales, and customer support teams to ensure alignment on product strategy and customer messaging
  • Provide sales enablement materials and training to support the sales team in effectively communicating product benefits
  • Track and analyse the effectiveness of marketing campaigns and initiatives
Requirements
  • Diploma or bachelor's degree in electrical engineering, mechanical engineering, business administration, or related fields
  • Certificate in marketing, business administration, or a related field will be beneficial
  • 5+ years of experience in product marketing, preferably within the technology or software industry
  • Proven track record of successfully launching and managing products in a competitive market
  • Strong understanding of market research, customer segmentation, and competitive analysis
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms
  • Knowledge of digital marketing strategies and tools, including SEO, PPC, and social media marketing will be beneficial
Compensation

The estimated salary for this position is $120,000 - $180,000 per year, depending on experience.



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