Product Marketing Strategist
2 days ago
We are a dynamic company dedicated to delivering innovative solutions in the technology and software industry.
Job SummaryWe are seeking an experienced Product Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies that effectively communicate the value of our products to target audiences.
Key Responsibilities- Develop and execute product marketing plans aligned with business objectives
- Define product positioning, messaging, and value propositions that differentiate our products in the market
- Conduct market research to identify customer needs, market trends, and competitive landscape
- Analyse market data and customer insights to inform product development and marketing strategies
- Plan and execute product launches, including coordinating cross-functional teams, creating marketing collateral, and managing promotional activities
- Monitor and analyse launch performance to optimise future product introductions
- Oversee the creation of product-related content, including brochures, white papers, case studies, and website copy
- Collaborate with the content team to ensure consistent messaging across all marketing channels
- Work closely with product management, sales, and customer support teams to ensure alignment on product strategy and customer messaging
- Provide sales enablement materials and training to support the sales team in effectively communicating product benefits
- Track and analyse the effectiveness of marketing campaigns and initiatives
- Diploma or bachelor's degree in electrical engineering, mechanical engineering, business administration, or related fields
- Certificate in marketing, business administration, or a related field will be beneficial
- 5+ years of experience in product marketing, preferably within the technology or software industry
- Proven track record of successfully launching and managing products in a competitive market
- Strong understanding of market research, customer segmentation, and competitive analysis
- Proficiency in marketing automation tools, CRM systems, and analytics platforms
- Knowledge of digital marketing strategies and tools, including SEO, PPC, and social media marketing will be beneficial
The estimated salary for this position is $120,000 - $180,000 per year, depending on experience.
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