Marketing Portfolio Manager

4 weeks ago

Johannesburg, Gauteng, South Africa FirstRand Bank Limited Full time
Marketing Portfolio Manager III: GTM & Integration

FirstRand Bank Limited is seeking a highly skilled Marketing Portfolio Manager III to join their team. The incumbent will be responsible for providing strategic partnership to multiple marketing leads by assessing business needs, offering marketing solutions, advising, and directing the input into the development of relevant marketing programmes or strategic initiatives in line with the business strategic direction.

Key Responsibilities:
  • Develop and execute go-to-market strategies aligned with segment goals.
  • Translate segment insights and customer behavior data into actionable plans that address customer needs and create competitive advantage in the marketplace.
  • Define product positioning, messaging, and key value propositions to ensure differentiation and alignment with customer expectations and segment marketing strategies.
  • Cross-functional collaboration with Product & Pillar marketing team, Channel Team, Digital Marketing, and Communications Team to ensure cohesive execution, market alignment, and consistent customer messaging.
  • Manage relationships with external advertising, media, and content agencies to ensure the development and execution of creative assets, media buying, and content strategies for product launches and campaigns.
  • Plan and implement integrated marketing campaigns that support the launch and ongoing promotion of products, using a mix of advertising, content marketing, digital channels, and in-branch promotions.
  • Monitor campaign performance metrics and optimize campaigns as needed to ensure they meet business objectives.
Requirements:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 6-8 years of experience in Marketing, Advertising and Media (incl. digital), with at least 3-4 years in go-to-market or product marketing roles.
  • Experience working with advertising agencies, media partners, and content creation teams in the execution of high-impact marketing campaigns.
  • Proven success as part of cross-functional go-to-market efforts, preferably within the financial services or retail banking sector.
  • Agency management experience, including managing relationships with creative, media, and content agencies, from briefing to final delivery.
  • Strong experience in developing integrated marketing campaigns and leading successful product and service launches.
  • Ability to manage complex projects, align multiple stakeholders, and meet deadlines under pressure.
  • Proficiency in tracking campaign performance, making data-driven decisions, and optimizing marketing spend.
  • Excellent communication and negotiation skills, with the ability to manage external partners and internal stakeholders.
  • Deep understanding of customer behavior and the ability to tailor go-to-market strategies to specific customer segments.

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