Senior Marketing Manager
15 hours ago
A top bank is seeking an experienced Senior Marketing Manager to start on a 6-to-8-month contract. This role will be responsible for leading the bank's marketing efforts, overseeing the business side of technological systems, and managing marketing technologies.
Key Responsibilities
- Act as a business product owner of technologies and platforms such as Salesforce Marketing Cloud, Adobe analytics, and Google Marketing.
- Manage all digital marketing buying platforms.
- Engage and interact with the marketing team within the bank.
- Oversee the business side of technological systems.
- Manage marketing technologies.
- Lead the data-driven marketing Centre of Expertise (CoE) and refine and enhance the operating model that aligns with the bank's goals.
Requirements
- Postgraduate degree in marketing or quantitative studies.
- At least 8-10 years of digital marketing experience.
- Knowledge of the full dimensions of the brand and marketing field.
Desirable Skills
- Teamwork and leadership.
- Research skills and adaptability.
- Problem-solving and attention to detail.
- Data interpretation.
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