Marketing Manager
2 weeks ago
Ziiki Media is seeking a highly skilled Marketing Manager to develop and execute a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy to drive business growth and brand awareness.
- Create and manage all marketing materials and collateral in line with brand direction.
- Implement online marketing activities, including social media, SEO/SEM, demand generation, and lead generation.
- Track the effectiveness of various campaigns and make data-driven decisions to optimize results.
- Manage communications spend and work with vendors and agencies to create and/or localize communications and marketing activities.
- Lead the planning and implementation of PR and initiatives related to the brand.
- Develop and implement comprehensive digital marketing programs in line with brand plans and business priorities.
- Collaborate with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
- Review and optimize the design and content of all online assets, including the company website and social media pages.
- Plan and control the digital marketing budget and spend by allocating budgets to different channels.
- Use A/B testing to optimize digital marketing performance.
- Analyze the results and effectiveness of campaigns to deliver actionable insights and recommendations and generate monthly reports on the digital marketing portfolio.
Ideal Candidate:
The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field and relevant experience in the music industry. They will have good knowledge of YouTube channel management, fingerprinting, YouTube claiming, strikes issues, and Google Ad campaigns. Strong organizational skills, a data-driven mindset, and the ability to analyze metrics and make informed decisions are essential.
What We Offer:
- A great work culture and opportunities for growth and development.
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