Marketing Manager

2 weeks ago


Johannesburg, Gauteng, South Africa Ziiki Media Full time

Ziiki Media is seeking a highly skilled Marketing Manager to develop and execute a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.

Key Responsibilities:

  • Develop and execute a comprehensive marketing strategy to drive business growth and brand awareness.
  • Create and manage all marketing materials and collateral in line with brand direction.
  • Implement online marketing activities, including social media, SEO/SEM, demand generation, and lead generation.
  • Track the effectiveness of various campaigns and make data-driven decisions to optimize results.
  • Manage communications spend and work with vendors and agencies to create and/or localize communications and marketing activities.
  • Lead the planning and implementation of PR and initiatives related to the brand.
  • Develop and implement comprehensive digital marketing programs in line with brand plans and business priorities.
  • Collaborate with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
  • Review and optimize the design and content of all online assets, including the company website and social media pages.
  • Plan and control the digital marketing budget and spend by allocating budgets to different channels.
  • Use A/B testing to optimize digital marketing performance.
  • Analyze the results and effectiveness of campaigns to deliver actionable insights and recommendations and generate monthly reports on the digital marketing portfolio.

Ideal Candidate:

The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field and relevant experience in the music industry. They will have good knowledge of YouTube channel management, fingerprinting, YouTube claiming, strikes issues, and Google Ad campaigns. Strong organizational skills, a data-driven mindset, and the ability to analyze metrics and make informed decisions are essential.

What We Offer:

  • A great work culture and opportunities for growth and development.


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