Marketing Manager
7 days ago
At adidas, we're looking for a talented professional to join our team as a Manager Wholesale Activations EM South. As a key member of our commercial team, you will be responsible for driving brand leadership at customers' point of purchase, with a focus on sell-out.
Key Responsibilities:- Develop and implement account-specific marketing plans, linked to the strategic account plans and brand strategy, for selected lifestyle & fashion key accounts and field accounts.
- Manage budget & execution of the account marketing plans with sales teams.
- Coordinate with sales and retail teams to deliver concepts, on time at customer level.
- Assist with tracking implementation, ROI, and discuss findings/conclusions with sales and retail teams.
- Cooperate with sales & retail teams, act as the key contact to the accounts marketing team.
- Review and suggest account business opportunities, on category level, to identify growth opportunities.
- Support the sales and marketing teams in account planning and excellence in sell-in presentations, be it during seasonal sell-in meetings or strategic account meetings.
- Relay in-store communication needs to the brand marketing team.
- Contribute to the achievement of team objectives and KPIs.
- Brand Health KPIs (brand momentum, net promoter score, spontaneous purchase intent, etc.)
- Market share vs plan
- Senior Manager Omnichannel Marketing EM South
- Peers reporting into Senior Manager Omnichannel Marketing EM South
- EM South Retail/WHS/Franchise team
- Local sales and customer service team
- Visual Merchandising team
- Brand Activations team
- Operations teams
- Retailers
- Suppliers
- University degree in Business or Marketing and a minimum of 6-8 years equivalent professional experience, ideally in Marketing with a focus on Brand Management and Trade Marketing
- Fluent in English
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