Marketing Manager

7 days ago


Cape Town, Western Cape, South Africa adidas Full time
Job Title: Manager Wholesale Activations EM South

At adidas, we're looking for a talented professional to join our team as a Manager Wholesale Activations EM South. As a key member of our commercial team, you will be responsible for driving brand leadership at customers' point of purchase, with a focus on sell-out.

Key Responsibilities:
  • Develop and implement account-specific marketing plans, linked to the strategic account plans and brand strategy, for selected lifestyle & fashion key accounts and field accounts.
  • Manage budget & execution of the account marketing plans with sales teams.
  • Coordinate with sales and retail teams to deliver concepts, on time at customer level.
  • Assist with tracking implementation, ROI, and discuss findings/conclusions with sales and retail teams.
  • Cooperate with sales & retail teams, act as the key contact to the accounts marketing team.
  • Review and suggest account business opportunities, on category level, to identify growth opportunities.
  • Support the sales and marketing teams in account planning and excellence in sell-in presentations, be it during seasonal sell-in meetings or strategic account meetings.
  • Relay in-store communication needs to the brand marketing team.
  • Contribute to the achievement of team objectives and KPIs.
KPIs:
  • Brand Health KPIs (brand momentum, net promoter score, spontaneous purchase intent, etc.)
  • Market share vs plan
Key Relationships:
  • Senior Manager Omnichannel Marketing EM South
  • Peers reporting into Senior Manager Omnichannel Marketing EM South
  • EM South Retail/WHS/Franchise team
  • Local sales and customer service team
  • Visual Merchandising team
  • Brand Activations team
  • Operations teams
  • Retailers
  • Suppliers
Requirements:
  • University degree in Business or Marketing and a minimum of 6-8 years equivalent professional experience, ideally in Marketing with a focus on Brand Management and Trade Marketing
  • Fluent in English

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