Senior Content Strategist

9 hours ago


Paarl, Western Cape, South Africa Exceed Human Resource Consultants Ltd Full time
Job Title: Senior Content Strategist - Luxury Brand Building

Overview: Exceed Human Resource Consultants Ltd is seeking an experienced Senior Content Strategist to lead our luxury brand building initiatives. The ideal candidate will have a proven track record in creating engaging content for high-end brands and be fluent in English and Afrikaans.

About the Role: We are looking for a highly skilled content strategist who can develop and implement multi-platform marketing campaigns. As a Senior Content Strategist, you will be responsible for crafting compelling copy for e-commerce newsletters, META ads, and marketing materials focused on fresh produce, farm products, recipes, wine, hotel and spa offerings, farm experiences, and workshops. You will also write product copy for food and wine labels, blog posts, and press releases.

Responsibilities:
  • Create engaging content for luxury brand building initiatives
  • Develop and implement multi-platform marketing campaigns
  • Craft compelling copy for e-commerce newsletters, META ads, and marketing materials
  • Write product copy for food and wine labels, blog posts, and press releases
  • Collaborate with internal teams to ensure seamless campaign execution


Requirements:
  • 5+ years of experience as a copywriter or content strategist
  • Relevant qualification in marketing, communications, or a related field
  • Fluent in English and Afrikaans
  • Proven experience in luxury brand building (advantageous)


What We Offer:
  • A competitive salary range of R450,000 - R600,000 per annum
  • Ongoing professional development opportunities
  • A dynamic and supportive work environment


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