Junior Brand Manager

6 months ago

Paarl, South Africa Vine Full time

Our client in Paarl is in need of a Junior Brand Manager with exposure in the FMCG environment to join their team.

**Responsibilities**:

- Work with the Marketing Manager and take responsibility for implementing the brand’s strategy, with additional focus on creating the digital marketing strategy and the execution thereof.
- Develop engaging content and plans for online and social media platforms.
- Establish best practice around the use of data and analytics to inform marketing and campaign effectiveness.
- Efficient use of the marketing and digital marketing budget to create maximum impact.
- Utilize analytical ability to evaluate and report on end-to-end customer experience across multiple channels and customer touch points.
- Monitor the brand’s online presence, not limited to owned platforms.
- Ensure the brand’s presence, product pack shots and information are available and correct on multiple retailers’ websites.
- Coordinate and help execute the brand and digital marketing campaigns to increase brand awareness and generate leads.
- Support the senior stakeholders in the organisation, marketing team, and business unit to ensure the brand’s presence translates into business growth.
- Evaluate emerging marketing technologies and adopt them where appropriate.
- Research competition and provide suggestions for improvement.
- Attend group and partner events and stay versed in day-to-day topics relevant to the business to ensure the best live social coverage.
- Support the business and the Marketing Manager with all marketing and business growth related activities.

**Qualifications and Experience**:

- Qualification in Marketing, Digital, Communications, Media, or a related discipline preferred.
- 1-3 years’ experience, preferably in an FMCG environment and/or digital marketing environment.
- Strong content development and social media marketing experience.
- Basic understanding of digital analytics and the ability to translate data into actionable insights.
- Demonstrated understanding and use of social media marketing platforms, including Facebook, Instagram, LinkedIn, YouTube, etc. as part of integrated marketing campaigns.
- Commercial understanding and ownership: Budget management and reconciliation.

**Key Skills**:

- Fully bilingual in Afrikaans and English
- Good interpersonal skills
- Strategic decision making
- A quick learner willing to continuously learn and grow
- Excellent communication skills (written, spoken & presentation)
- Ability to engage, report to and influence Internal and External stakeholders
- Ability to work independently and self-manage
- Ability to think quickly and adapt to changing requirements and technologies
- Willingness and ability to travel
- A passion and appreciation for great food, especially cheese (a foodie).
- Manage own professional and self-development
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Clean driver’s license
- Beneficial skills
- Draft compelling website and social media content in line with marketing, and Search Engine Optimization (SEO) best practices.
- Photography skills
- Graphic design
- Video-editing
- WordPress

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