Global Marketing Manager

6 days ago


Johannesburg, Gauteng, South Africa Twinkl Educational Publishing Full time

About the Job

Key Responsibilities
  1. Develop and implement a data-driven marketing strategy, aligned with Twinkl's brand, growth, and retention ambitions.
  2. Analyse the competitive landscape and marketing activities for Twinkl's products and services, gaining a deep understanding of audience needs and identifying opportunities to differentiate Twinkl's position in South Africa.
  3. Leverage advanced analytics tools to refine audience segmentation, driving enhanced personalisation and targeting across all campaigns.
  4. Manage the product lifecycle, identifying and marketing the most effective solutions across the funnel to increase conversions and product adoption for different segments.


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