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Senior Paid Media Lead

1 week ago

Cape Town, Western Cape, South Africa MBA-Exchange Full time

At Takealot.com, we are on a mission to revolutionize the e-commerce industry in Africa. We are seeking an exceptional Digital Marketing Manager Senior to join our dynamic team in Cape Town.

About the Role:

This is an exciting opportunity for a seasoned Paid Advertising Specialist to drive business growth through strategic planning, execution, and optimization of digital marketing campaigns.

Key Responsibilities:
  • Develop and execute comprehensive paid advertising strategies across various channels, including Google Ads, Display & Video 360, App Install & App Engagement, and Video (YouTube).
  • Analyze campaign performance using data-driven insights and make informed decisions to optimize ad spend, improve ROI, and enhance customer engagement.
  • Collaborate with cross-functional teams to integrate paid advertising efforts with overall marketing strategies and ensure seamless brand experiences.
  • Stay up-to-date with industry trends, best practices, and platform updates to continuously improve campaign performance and stay ahead of competitors.
Requirements:
  • Bachelor's degree in Marketing, Statistics, Mathematics, or Computer Science; or equivalent experience.
  • 2-4 years of experience in a paid advertising role, with expertise in Google Ads, Google Analytics, and DoubleClick.
  • Proven track record of delivering high-performing campaigns, driving business growth, and exceeding targets.
  • Strong analytical and problem-solving skills, with ability to collect and analyze large datasets, identify trends, and make data-driven decisions.
  • Excellent communication and collaboration skills, with ability to work effectively with stakeholders at all levels.