Senior Shopper Marketing Expert
5 days ago
Kenvue, a house of iconic brands, seeks a seasoned shopper marketing professional to lead in-store strategy across Russia, Africa, Middle East, and Turkey.
About the RoleThe Regional Head of Shopper Marketing will be responsible for driving in-store execution consistency across multiple countries, ensuring alignment with global brand toolkits while maximizing physical availability.
Key Responsibilities:
- Develop channel-specific strategies to optimize brand presence in key retail environments (e.g., supermarkets, pharmacies, convenience stores).
- Partner with markets and local shopper teams to identify growth opportunities and close physical availability gaps within the Kenvue portfolio.
- Leverage shopper insights and behavior analysis to shape in-store strategies and collaborate closely with sales teams to align on joint business plans.
What We're Looking For
The ideal candidate will have a proven track record in shopper marketing, with experience in adapting global strategies to local in-store execution. They should possess solid understanding of sales dynamics and retailer relationships, as well as expertise in shopper insights and behavior analysis.
Requirements:
- Bachelor's degree required;
- 12+ years in FMCG, with 7-9 years in shopper marketing or retail execution and 3-5 years in sales or roles closely aligned with sales;
- Proven ability to manage complex, cross-regional projects effectively;
- Excellent communication skills and ability to influence cross-functional teams;
- Strong analytical skills to identify gaps and drive continuous improvement in in-store execution.
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