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Digital Marketing Strategist

1 week ago

Cape Town, Western Cape, South Africa CanMar Recruitment Full time
Unlock Your Potential as a Digital Marketing Strategist

At CanMar Recruitment, we match businesses with top talent in the Healthcare, Health Tech, Government, Legal, Non-Profit, and Public Sector industries.

This role is ideal for a self-motivated, stellar communicator with a knack for creating engaging content and a passion for digital excellence.

Job Description:

  • Brand Building: Develop and implement marketing strategies that reinforce our brand identity and increase market presence.
  • Content Creation & SEO: Produce compelling content for blogs, ensure website optimization for search engines to increase organic traffic.
  • Website Management: Maintain and update our website via WordPress, enhancing UI and UX in collaboration with designers to ensure a seamless user experience.
  • Social Media Management: Create and curate engaging content, manage posts, and interact with followers to grow social media presence by at least 20% each month.
  • Google Listings Management: Regularly update and manage Google business listings to ensure all information is accurate and up-to-date.
  • Partnership Building: Identify and establish strategic partnerships to enhance brand visibility and reach.
  • Online Reputation Management (ORM): Monitor and respond to comments and feedback on social media and other platforms to maintain a positive brand image.

Requirements:

  • Proven experience in digital marketing, including SEO, content creation, internal marketing, social media management, and website maintenance.
  • Excellent written and verbal communication skills.
  • Strong understanding of UI/UX best practices.
  • Proficiency in WordPress and other content management systems.
  • Ability to work collaboratively with design teams to implement visual and functional improvements.
  • Outgoing personality with the ability to engage with partners and online communities effectively.
  • Self-motivated with the ability to work independently and drive projects to completion.