Digital Marketing Strategist

3 days ago

Cape Town, Western Cape, South Africa Yellosa Full time

As a Marketing Specialist, you will be at the forefront of our digital marketing initiatives, driving innovative campaigns and fueling acquisition strategies that push boundaries. This role goes beyond routine tasks—you will take ownership of powerful marketing tools, lead captivating campaigns, and optimize every step of the customer journey to create real impact.

Your key responsibilities as the Marketing Specialist will include:

  • Taking the reins on cutting-edge marketing tools like analytics dashboards and campaign management systems, using data to power high-impact decisions.
  • Staying on top of tool performance, ensuring they're always in peak condition to meet dynamic business needs.
  • Partnering with IT teams and external vendors to troubleshoot, optimize, and elevate digital tools to new heights.
  • Driving exciting MarTech projects from concept to completion, ensuring they align perfectly with bold marketing goals.
  • Working seamlessly with cross-functional teams—including IT, product, and marketing—to bring innovative tools and technologies to life.
  • Keeping stakeholders in the loop with comprehensive project reports and insights that showcase your success.
  • Crafting imaginative, on-point creative briefs for digital campaigns that wow audiences—across online ads, social media, and dynamic website content.
  • Coordinating with traffic teams and top-tier creative agencies to deliver eye-catching content on time and in line with your vision.
  • Owning the review process, ensuring creative work sparks excitement and matches brand guidelines and campaign goals.
  • Being the mastermind behind a seamless acquisition approval process through WCRGB, ensuring campaigns are fast-tracked while staying compliant.
  • Managing timelines and tracking approvals, serving as the go-to expert for board queries on acquisition initiatives.
  • Continuously optimizing the approval process, making it more efficient and effective every step of the way.
  • Becoming the engine behind acquisition success—supporting PPC, affiliate, and paid social media channels to ensure campaigns run like a well-oiled machine.
  • Testing and fine-tuning creatives, ad copy, and landing pages to deliver performance that blows KPIs out of the water.
  • Tracking, monitoring, and tweaking campaigns to maximize customer acquisition and drive growth.
  • Own the creation and management of tracking links across all acquisition channels, ensuring attribution and performance tracking are flawless.
  • Collaborating with affiliates, media partners, and internal teams to ensure tracking mechanisms are locked in and functioning perfectly.
  • Diving into detailed reports to evaluate marketing campaign performance, leveraging tracking links for actionable insights.
  • Managing the bonus engine with precision, ensuring promotions are executed flawlessly and drive customer acquisition.
  • Planning, launching, and tracking exciting promotional bonuses, working with stakeholders to bring engaging offers to life.
  • Keeping a sharp eye on performance—making smart adjustments to boost customer engagement and minimize any bonus abuse.

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