Digital Marketing Strategist

5 days ago


Cape Town, Western Cape, South Africa The Legends Agency Full time

About The Legends Agency:

We are a dynamic multi-brand organisation operating across the UK and South Africa, with specialised expertise in finance and recruitment sectors. Our in-house marketing department functions as a full-service agency, providing comprehensive digital marketing support across our B2B brands.

**Job Overview:**

We are seeking a tech-savvy Digital Marketing Executive to join our growing marketing team in Cape Town, South Africa. In this multifaceted role, you will play a key part in our inbound marketing efforts. This role will oversee all digital marketing channels while leveraging innovative technologies and AI tools to drive business growth through effective inbound strategies.

**Key Responsibilities:**

  • Manage all inbound digital marketing channels including social media, PR, content marketing, SEO, web development, and paid advertising.

  • Develop and implement comprehensive digital marketing strategies aligned with business objectives

  • Lead content creation and management across digital platforms.

  • Oversee website optimisation and SEO to improve visibility and traffic, this will include leveraging AI tools to create SEO-optimised web and online content.

  • Manage paid digital advertising campaigns to maximise ROI.

  • Coordinate with internal team members to achieve inbound marketing goals and implement inbound strategy.

  • Create and deliver weekly and monthly performance reports.

  • Stay current with digital marketing trends, tools, and technologies.

  • Implement AI and automation tools for reporting, content creation, and optimisation.

**Requirements:**

  • Proven experience in digital marketing with a focus on B2B inbound strategies

  • Strong understanding of digital marketing channels including social media, content marketing, SEO, and paid advertising

  • Proficiency with digital marketing analytics and reporting tools

  • Experience with AI tools and other tools for content creation, optimisation, and reporting.

  • Knowledge of basic graphic design principles and visual content creation.

  • Project management and team coordination skills.

  • Analytical thinking and data-driven decision-making.

  • Innovative mindset with the ability to identify and leverage emerging trends.

**Technical Skills:**

  • Knowledge and understanding of the use of AI tools in inbound marketing

  • Experience with SEO and SEM tools.

  • Proficiency with social media management platforms.

  • Knowledge of content management systems

  • Understanding of basic web development.

  • Experience with digital analytics platforms.

  • Familiarity with AI tools for content creation, visual and written.

  • Basic graphic design capabilities or understanding

**Benefits:**

  • The opportunity to play a key role in a growing and dynamic marketing team.

  • Work in a collaborative and fast-paced environment.

  • Competitive salary and benefits package.

  • Hybrid - more in-office than not

  • Quarterly performance-based bonus

  • Company transport

  • Medical Aid after 1-year service

  • Complementary breakfast and fruit in office daily



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