Trade Marketing and Commercial Strategy Associate

2 weeks ago


Pretoria, Gauteng, South Africa MNA Recruitment (Pty) Ltd Full time

Job Title: Trade Marketing and Commercial Strategy Associate

 

About the Role:

We are seeking a Trade Marketing and Commercial Strategy Associate to assist with the development and execution of our 4P strategy.

 

Responsibilities:

  1. Data Analysis: Looking after the 4P's, Product, Placement, Price, Promotion through data analysis
  2. Consumer Insights: Take clear consumption opportunities identified by the consumer marketing team, and to use these to frame up an understanding of who is the targeted shopper is
  3. Category Trends: Use Primary and Secondary data sources to identify category trends and growth opportunities for brands
  4. Shopper Missions: Identify potential opportunities to interrupt shopper missions and increase basket penetration
  5. Shopper Campaigns: Develop below the line shopper campaigns to amplify Consumer marketings 360 campaigns
  6. Point of Sale: Create stand out point of sale material to enhance brand presence on primary and secondary locations
  7. Communication: Develop and own communication strategy of integrated sales and marketing plan / calendar
  8. Promotional Effectiveness: Drive promotional effectiveness (execution and Sales) reviews with KAM and sales teams quarterly
  9. Market Performance: Support key stakeholders with insight generation using market performance data i.e. Circana, Nielsen, IQVIA
  10. Pricing and Promotions: Support pricing and promotional modelling
  11. Brand Strategy: Work closely with consumer and brand team to ensure execution of annual strategy
  12. Research Projects: Assist Brand Management team with any research projects

 

Requirements:

  1. Education: Degree or Diploma in relevant field
  2. Experience: Must have Pharmaceutical and or FMCG experience
  3. Preferential Qualification: Preferential minimum of 1-year experience in Trade Marketing

 

Should you receive no feedback within 7 days, please accept your application as unsuccessful.

 

Candidates that meet the criteria may submit their applications via this portal or via vacancy link on www.mnarecruitment.com



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