Trade Marketing and Commercial Strategy Associate
2 weeks ago
Job Title: Trade Marketing and Commercial Strategy Associate
About the Role:
We are seeking a Trade Marketing and Commercial Strategy Associate to assist with the development and execution of our 4P strategy.
Responsibilities:
- Data Analysis: Looking after the 4P's, Product, Placement, Price, Promotion through data analysis
- Consumer Insights: Take clear consumption opportunities identified by the consumer marketing team, and to use these to frame up an understanding of who is the targeted shopper is
- Category Trends: Use Primary and Secondary data sources to identify category trends and growth opportunities for brands
- Shopper Missions: Identify potential opportunities to interrupt shopper missions and increase basket penetration
- Shopper Campaigns: Develop below the line shopper campaigns to amplify Consumer marketings 360 campaigns
- Point of Sale: Create stand out point of sale material to enhance brand presence on primary and secondary locations
- Communication: Develop and own communication strategy of integrated sales and marketing plan / calendar
- Promotional Effectiveness: Drive promotional effectiveness (execution and Sales) reviews with KAM and sales teams quarterly
- Market Performance: Support key stakeholders with insight generation using market performance data i.e. Circana, Nielsen, IQVIA
- Pricing and Promotions: Support pricing and promotional modelling
- Brand Strategy: Work closely with consumer and brand team to ensure execution of annual strategy
- Research Projects: Assist Brand Management team with any research projects
Requirements:
- Education: Degree or Diploma in relevant field
- Experience: Must have Pharmaceutical and or FMCG experience
- Preferential Qualification: Preferential minimum of 1-year experience in Trade Marketing
Should you receive no feedback within 7 days, please accept your application as unsuccessful.
Candidates that meet the criteria may submit their applications via this portal or via vacancy link on www.mnarecruitment.com
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