Trade Marketing Professional
2 weeks ago
Job Summary:
MNA Recruitment (Pty) Ltd is seeking a Trade Marketing Professional to assist with the development and execution of their 4P strategy. The ideal candidate will have experience in the pharmaceutical and FMCG industries and a strong understanding of trade marketing principles.
Responsibilities:
- Develop and execute the 4P strategy, including product, placement, price, and promotion.
- Work closely with the consumer marketing team to identify clear consumption opportunities and develop targeted shopper campaigns.
- Use primary and secondary data sources to identify category trends and growth opportunities for brands.
- Identify potential opportunities to interrupt shopper missions and increase basket penetration.
- Develop below the line shopper campaigns to amplify consumer marketing's 360 campaigns.
- Create stand out point of sale material to enhance brand presence on primary and secondary locations.
- Develop and own communication strategy of integrated sales and marketing plan/calendar.
- Drive promotional effectiveness (execution and sales) reviews with KAM and sales teams quarterly.
- Support key stakeholders with insight generation using market performance data i.e. Circana, Nielsen, IQVIA.
- Support pricing and promotional modelling.
- Work closely with consumer and brand team to ensure execution of annual strategy.
- Assist Brand Management team with any research projects.
Qualifications and Requirements:
- Degree or Diploma in relevant field.
- Must have Pharmaceutical and or FMCG experience.
- Preferential minimum of 1-year experience in Trade Marketing.
How to Apply:
Candidates that meet the criteria may submit their applications via this portal or via vacancy link on www.mnarecruitment.com
Should you receive no feedback within 7 days, please accept your application as unsuccessful.
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