Trade Marketing Professional

4 weeks ago


Pretoria, Gauteng, South Africa MNA Recruitment (Pty) Ltd Full time
Job Title: Trade Marketing Professional

Job Summary:
MNA Recruitment (Pty) Ltd is seeking a Trade Marketing Professional to assist with the development and execution of their 4P strategy. The ideal candidate will have experience in the pharmaceutical and FMCG industries and a strong understanding of trade marketing principles.

Responsibilities:
  • Develop and execute the 4P strategy, including product, placement, price, and promotion.
  • Work closely with the consumer marketing team to identify clear consumption opportunities and develop targeted shopper campaigns.
  • Use primary and secondary data sources to identify category trends and growth opportunities for brands.
  • Identify potential opportunities to interrupt shopper missions and increase basket penetration.
  • Develop below the line shopper campaigns to amplify consumer marketing's 360 campaigns.
  • Create stand out point of sale material to enhance brand presence on primary and secondary locations.
  • Develop and own communication strategy of integrated sales and marketing plan/calendar.
  • Drive promotional effectiveness (execution and sales) reviews with KAM and sales teams quarterly.
  • Support key stakeholders with insight generation using market performance data i.e. Circana, Nielsen, IQVIA.
  • Support pricing and promotional modelling.
  • Work closely with consumer and brand team to ensure execution of annual strategy.
  • Assist Brand Management team with any research projects.

Qualifications and Requirements:
  • Degree or Diploma in relevant field.
  • Must have Pharmaceutical and or FMCG experience.
  • Preferential minimum of 1-year experience in Trade Marketing.

How to Apply:
Candidates that meet the criteria may submit their applications via this portal or via vacancy link on www.mnarecruitment.com

Should you receive no feedback within 7 days, please accept your application as unsuccessful.


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