Media Communications Specialist

2 weeks ago

Cape Town, Western Cape, South Africa Set Consulting Full time
About the Role

We are seeking an experienced Media Communications Specialist to join our team at Set Consulting.

As a Media Communications Specialist, you will play a crucial role in developing and implementing our media strategy, creating engaging content for various media channels, and building strong relationships with key media outlets.

Key Responsibilities:

  • Support the media lead in developing and implementing the media strategy.
  • Create engaging content for various media channels, including press releases and multimedia materials.
  • Coordinate media visits, photoshoots, and filming.
  • Build and maintain strong relationships with key media outlets and handle media inquiries.
  • Enhance our social media presence by assisting with content creation and audience engagement.
  • Develop and maintain a media contact database, capturing accurate and up-to-date information about media outlets and influencers.
  • Ensure the accuracy and quality of written materials through proofreading and editing.
  • Identify and negotiate opportunities for advertising in various media outlets, ensuring alignment with our campaigns.
  • Ensure consistent messaging and branding across all communication materials and channels, both internal and external.
  • Capture press clippings and track media and communications metrics to measure the effectiveness of media efforts and campaigns.
  • Plan and coordinate media events and product launches.

Requirements:

  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • Proven working experience in public relations or media.
  • Fluent in English and Afrikaans with exceptional written and verbal communication skills.
  • Experience with crisis management would be advantageous.
  • Strong organizational, administrative, and planning skills.
  • Excellent interpersonal and networking abilities.
  • Proactive, reliable, responsible, and detail-oriented.
  • Proficient in digital media and social media platforms.
  • Experience in the hospitality, winemaking, food, and/or tourism industry would be advantageous.

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