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Strategic Brand Director

2 weeks ago

Cape Town, Western Cape, South Africa Ogilvy Group Full time

Ogilvy Cape Town is seeking an experienced and insightful Senior Strategist with a strong background in brand strategy and strategic planning.

The ideal candidate will be a strategic thinker with a proven track record of developing and implementing successful brand strategies. You will work closely with creative teams, account managers, and clients to create compelling and effective strategies that align with business objectives.

Key Responsibilities:

  1. Develop comprehensive brand strategies that drive business growth and resonate with target audiences.
  2. Conduct in-depth market research, competitive analysis, and consumer insights to inform strategic decisions.
  3. Collaborate with creative teams to ensure strategic alignment and support the development of innovative campaigns.
  4. Presents strategic recommendations to clients and internal stakeholders, clearly articulating insights and rationales.
  5. Monitors and evaluates the performance of campaigns, providing actionable insights for optimization.
  6. Stays abreast of industry trends, emerging technologies, and best practices in brand strategy and strategic planning.
  7. Mentors and guides junior strategists, fostering a culture of learning and development.
  8. Participates in new business pitches, contributing strategic insights and ideas.