Regional Sales Director
6 days ago
Starke Ayres is the leading African specialist and global supplier of premium vegetable, flower and lawn seed varieties.
We are seeking a talented Regional Sales Manager to maximize returns from our approved range of products in their area within the framework of Company policy.
Key Responsibilities- Determine regional market potential by sales area of Starke Ayres' range of products.
- Develop and implement a regional marketing plan and sales strategy based on market potential, identified priority products and projected market share.
- Submit regional sales objectives annually phased monthly.
- Monitor regional sales performance on an ongoing basis, reviewing and updating sales projections and stock requirements as required.
- Submit annual financial budget based on projected regional sales/marketing expenses and capital expenditure in their region.
- Monitor and control regional sales/marketing expenses motivating adjustments as needed.
- Evaluate Starke Ayres' product range in their region on an ongoing basis identifying weaknesses and making recommendations for new product introductions and deletions.
- Allocate products in short supply in their region in line with market potential ensuring maximum long-term sales.
- Determine regional promotion/advertising needs formulating and implementing an effective product support programme with the National Product Manager(s).
- Ensure all promotional/advertising support material and sales aids are freely available to Sales Representatives and customers in their region.
- Appoint Sales Representatives and other regional marketing personnel in line with regional needs and approved budgets.
- Determine training needs of regional sales personnel implementing suitable and approved training programmes as required.
- Motivate and support regional sales personnel maintaining high morale at all times.
- Evaluate the performance of regional sales personnel regularly taking corrective action as necessary recommending and motivating salary adjustments and promotions.
- Keep regional sales personnel informed of any changes within the Company that may affect their activities.
- Ensure regional personnel fully co-operate with other departments within the Company in the execution of their duties.
- Driver's License
- Sales and Marketing Skills
- 5 years experience in the retail industry.
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