Business Development Marketing Specialist

1 month ago


Johannesburg, Gauteng, South Africa Initiate International Full time
Role Overview

At Initiate International, we're seeking a talented Promotions Marketer to drive customer engagement and retention in the online casino industry.

This pivotal role requires a creative and analytical professional to elevate the customer experience, maximize value from converted and active casino bettors, and develop innovative retention marketing strategies.

Working closely with the CX Team Lead, the successful candidate will analyze customer data, tailor communications, and continuously enhance conversion and retention rates.

The ideal candidate will possess excellent analytical skills, a keen eye for market trends, and the ability to leverage data in strategic planning.

Key Responsibilities
  • Design and execute dynamic, eye-catching offers that showcase segmentation expertise and strategic resource utilization.
  • Develop and implement groundbreaking customer promotions that captivate the player base and drive growth through engaging and market-relevant initiatives.
  • Conduct thorough market and competitor analyses to ensure campaigns are not just competitive but truly exceptional.
  • Deliver insightful reporting and analysis on campaign performance, drawing key learnings to refine future strategies.
  • Ensure all product features and verticals are effectively marketed to the right segments, creating tailored experiences that resonate.
  • Drive a customer personalization strategy that enhances the overall player journey and ensures every interaction is memorable.
  • Support other web marketing initiatives, aligning all efforts to achieve the company's strategic objectives.
Requirements
  • A Marketing Degree or relevant qualifications/experience.
  • At least 3 years of marketing experience, with a strong focus on the betting or online casino sector.
  • A keen eye for analyzing trends in the casino betting market, with the ability to leverage data in strategic planning.
  • Exceptional presentation skills with a meticulous attention to detail.
  • Proven project management expertise, with a talent for juggling deadlines and managing time effectively.
  • A strategic thinker with a strong commercial acumen and analytical mindset.
  • Excellent interpersonal and negotiation skills across diverse teams.
  • The ability to thrive under pressure and adapt swiftly to the ever-evolving market landscape.
  • High computer literacy and a passion for exploring new technologies and innovative solutions.
  • An unwavering desire to create unforgettable customer experiences.

This is an exciting opportunity for a passionate marketing professional to make a lasting impact and drive business growth at Initiate International.



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