SEO Specialist Leader

1 week ago


Durban, KwaZulu-Natal, South Africa Talent Sam Full time

Talent Sam, a digital marketing agency, seeks a highly skilled SEO Manager to drive organic traffic and lead generation for our law firm clients.

This role requires strategic thinking, technical expertise, and excellent communication skills to develop and execute data-driven SEO plans.

The successful candidate will own and optimize SEO strategies, conduct keyword research, and collaborate with content and technical teams to achieve measurable results.

Responsibilities:

  1. Developing and executing SEO strategy for law firm clients in collaboration with our VP of Client Strategy.
  2. Owning and optimizing on-page SEO, off-page SEO, and technical SEO.
  3. Conducting in-depth keyword research to identify high-intent opportunities.
  4. Optimizing website performance through technical SEO audits, schema markup, and site structure improvements.
  5. Improving local SEO visibility, including Google Business Profile optimizations, local citations, and reviews management.
  6. Collaborating with content teams to develop high-quality optimized content that ranks and converts.
  7. Monitoring and analyzing SEO performance metrics using Google Analytics, Google Search Console, and other SEO tools.

Qualifications:

  • 4-year bachelor's degree in marketing, business, communications, or a related field.
  • 5+ years of SEO experience, preferably in an agency setting.
  • 3+ years of experience working with law firm SEO (personal injury, criminal defense, family law, etc.).
  • Deep knowledge of SEO best practices, including technical SEO, on-page SEO, and link-building.
  • Proficiency in SEO tools, such as Ahrefs, SEMrush, Google Analytics, Google Search Console, and Screaming Frog.
  • Experience with Google Business Profile and local SEO strategies.


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