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Digital Marketing Specialist
2 weeks ago
Future Careers is in search of a talented and creative individual to join their team as a Digital Marketing Specialist.
About the Role:This role will be responsible for crafting engaging and compelling content across various platforms to enhance Future Careers' brand presence.
Main Responsibilities:- Content Development: Develop and create high-quality, original content for websites, blogs, social media channels, email newsletters, and other marketing materials. This includes photos, videos, drawings, and any other useful media.
- Copywriting: Write clear, concise, and persuasive copy for advertisements, product descriptions, landing pages, and promotional materials.
- SEO Optimization: Optimize content for search engines by incorporating relevant keywords and phrases to improve organic search rankings and drive traffic to Future Careers' website and social media pages.
- Social Media Management: Create engaging posts, captions, and visuals for social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to increase followers, engagement, and brand awareness.
- Content Strategy: Devise, propose, and execute content strategies that support Future Careers' overall marketing objectives and brand messaging.
- Research: Stay up-to-date with industry trends, competitor activities, and best practices in content marketing, copywriting, SEO, and social media to continuously improve Future Careers' content strategy and effectiveness.
- Analytics and Optimization: Monitor and analyze the performance of content across various channels using analytics tools (Google Analytics, social media insights, etc.) and make data-driven decisions to optimize content for better results.
- Collaboration: Where needed, work with graphic designers, videographers, and other group employees/staff members to create multimedia content that enhances Future Careers' brand identity and storytelling.
- Brand Guidelines Adherence: Ensure all content produced adheres to Future Careers' brand guidelines, voice, tone, and style, maintaining consistency across all platforms.
