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Marketing Content Developer

1 week ago

Randburg, Gauteng, South Africa Mint Kulca Full time
About the Role
We are seeking a highly skilled Content Creator to join our team at Mint Kulca. As a relocation specialist with a passion for storytelling, you will play a critical role in elevating our online presence and driving engagement among our audience. If you're passionate about content creation, social media management, and digital marketing, this could be your dream opportunity.

As a key member of our team, you will be responsible for capturing high-quality content from move sites, managing social media platforms, planning and executing campaigns, and ensuring brand consistency across all marketing materials. You will work closely with our sales team to align messaging with business objectives and engage with our followers to build relationships within our community. If you're a creative problem solver with a passion for storytelling, we encourage you to apply.

Key Responsibilities:
  1. Content Creation & Editing:
  • Visit move sites to capture engaging videos, images, and customer testimonials.
  • Edit and design captivating content using Canva or similar editing tools.
  • Write compelling captions, post descriptions, and call-to-actions aligned with our brand voice.
  • Train site supervisors to capture raw content.
  1. Social Media Management:
  • Upload and schedule content across Facebook and Instagram, leveraging Zoho experience when possible.
  • Monitor and analyze engagement metrics, reach, leads generated, and clicks to action.
  • Optimize content based on performance insights and audience feedback.
  • Manage leads received from social media and respond promptly to clients.
  • Manage management's LinkedIn profiles and content posting.
  1. Campaign Planning & Execution:
  • Collaborate with management to develop and implement campaigns and content calendars.
  • Pitch innovative content ideas and strategies to enhance audience engagement.
  • Enhance website SEO.
  1. Collaboration & Brand Alignment:
  • Work closely with the sales team to align messaging with business objectives.
  • Engage with followers, respond to comments, and build relationships within our community.
  • Ensure brand consistency across all posts and marketing materials.
  1. Advertising & Performance Tracking:
  • Manage ad-hoc Facebook and Instagram ad campaigns.
  • Monitor and report on campaign success, suggesting improvements for future strategies.
  • Adjust organic and paid strategies based on performance insights.
  1. Website:
  • Manage website, update content, and maintain relevance.
  1. Marketing material:
  • Brochures and marketing materials.