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Automotive Industry Marketing Specialist

1 week ago

Randburg, Gauteng, South Africa Fixico SA Full time

Focusing on delivering outstanding results, Fixico SA seeks an innovative Marketing Specialist to take charge of its marketing efforts. The selected candidate will develop and execute comprehensive marketing strategies to elevate brand visibility, foster customer relationships, and stimulate business growth.

About the Key Responsibilities

The successful candidate will be responsible for devising and implementing forward-thinking marketing initiatives to expand our presence in the automotive and insurance sectors. Essential responsibilities include conducting thorough market analyses, creating impactful content, and optimizing our digital footprint.

Main Duties:

  1. Maintain a profound understanding of market dynamics, competitor activity, and emerging trends.
  2. Design and implement creative marketing campaigns across multiple channels.
  3. Engage in rigorous data analysis to assess campaign performance and pinpoint areas for improvement.
  4. Leverage expertise in digital marketing tools and platforms to enhance online presence.
  5. Forge strategic alliances with key partners to amplify our brand impact.
  6. Deliver regular reports detailing campaign metrics and outcomes.

Must-Have Requirements:

  • Minimum 3-5 years of experience in marketing within the motor industry, fleet management, or insurance sectors.
  • Track record of successfully leading marketing campaigns.
  • Deep knowledge of the motor industry, fleet management systems, and insurance processes.
  • Fluency in digital marketing platforms, including Google Analytics and social media management.
  • Exceptional written and verbal communication skills.