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Luxury Travel Marketing Specialist

2 weeks ago

Randburg, Gauteng, South Africa The Studio Full time
Job Description

We are seeking a highly skilled and experienced Social Media Manager to join our team at The / Studio. This is an exciting opportunity to drive direct bookings and revenue through organic social media campaigns, while building a strong brand reputation in the luxury travel industry.

Key Responsibilities
  • Align social media strategies with business goals, ensuring a consistent and engaging brand voice across all platforms.
  • Create visually stunning and experience-driven content that promotes the luxury lifestyle, using tools like Canva, Adobe Creative Suite, and CapCut.
  • Manage and optimize social media profiles on Instagram, Facebook, TikTok, and YouTube, staying ahead of industry trends to ensure the brand remains a leader in luxury travel.
  • Collaborate with the marketing team to align social media content with broader campaigns, driving direct bookings and revenue through organic social media efforts.
Requirements
  • Bachelor's degree in Marketing or Communications (preferred).
  • 3 years of experience in social media management, preferably in luxury hospitality or travel.
  • Proven experience driving direct revenue through organic social media efforts, with a strong understanding of luxury brand positioning and high-net-worth customer engagement.
  • Proficiency in social media platforms (Instagram, Facebook, TikTok, and YouTube), as well as social media scheduling and analytical tools.
  • Excellent copywriting and storytelling skills, with basic design and video editing skills.
  • Experience working with influencers and content creators, with a strong ability to multitask, manage campaigns, and meet deadlines in a fast-paced environment.