Digital Marketing Specialist

4 days ago


Cape Town, Western Cape, South Africa HumanValue Full time
Job Title: Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to join our team at HumanValue. As a key member of our marketing department, you will be responsible for developing and executing effective digital marketing strategies to drive brand awareness and engagement.

Key Responsibilities:
  • Develop and implement email and social media campaigns to engage with our audience and drive conversions.
  • Manage and optimize our email and WhatsApp marketing calendar to ensure alignment with business goals and forecasts.
  • Utilize customer data and web behavior to create personalized messaging and content.
  • Design and execute A/B tests to optimize campaign performance and improve engagement.
  • Collaborate with our creative team to refine email templates and creative assets.
  • Monitor and analyze social media performance metrics to inform future marketing strategies.
  • Engage with our online community and manage conversations to build brand loyalty.
Requirements:
  • 2+ years of experience in email marketing, editorial, and content creation.
  • Proficient in Microsoft Office (Excel, PowerPoint, Word), Klaviyo, and content management systems.
  • Strong understanding of social media platforms and their respective advertising options.
  • Ability to develop and execute content strategies across various social media platforms.
  • Proven ability to manage multiple projects simultaneously with strong organizational skills.

What We Offer:

  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

How to Apply:

Please submit your resume and a cover letter outlining your experience and qualifications for this role. We thank all applicants for their interest; however, only those selected for an interview will be contacted.



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