Digital Marketing Coordinator
5 days ago
The Digital Marketing Coordinator will be responsible for overseeing the implementation of our CRM strategy, ensuring seamless execution and monitoring of campaigns. This role will also involve assisting with affiliate partner marketing from inception to reporting.
Main Responsibilities- Develop and implement effective CRM strategies in collaboration with the marketing head and customer support teams;
- Manage daily campaign execution and oversee reporting of campaign success rates;
- Serve as a liaison between CRM software providers/Tech team and Marketing team;
- Brief Design and content teams on campaign calendars and requirements;
- Ensure CRM campaigns are accurate and effective;
- Collaborate with the Marketing team on strategy plans for CRM campaigns;
- Support the Content team with planning of campaigns;
- Drive the identification and onboarding of new affiliate partners;
- Oversee monthly affiliate reporting and communications;
- Maintain up-to-date content and marketing communication portals for affiliate partners;
- Excellent analytical, writing, and interpersonal skills;
- Strong communication skills;
- Ability to work independently in a fast-paced environment while supporting team responsibilities and goals;
- Experience using CRM programs and Affiliate tracking tools advantageous;
- Understanding of Affiliate Marketing in the gaming environment;
- Social and emotional awareness to tailor interactions for individual customers;
- Collaboration skills to work effectively with other customer care team members;
- Analytical and data-driven mindset.
- Grade 12 (matric certificate required);
- Degree in Communication, Customer Service, or related field;
- Minimum 3 years' experience in CRM or Affiliate Marketing;
- Digital Media Experience;
- Previous experience in a betting company advantageous.
Availability to work weekends, public holidays, shifts, and/or long hours is required.
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Digital Marketing Coordinator
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