Digital Marketing and Communication Coordinator
2 weeks ago
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Job Description
Digital Marketing Strategy
- Develop and execute digital marketing plans that align with business and brand goals.
- Implement SEO, SEM, and PPC strategies to increase online visibility and website traffic.
- Manage and optimize social media channels (Facebook, Instagram, LinkedIn, Twitter) to engage with audiences and drive brand awareness.
E-commerce Management (Shopify)
- Oversee and manage the Shopify e-commerce store for Company Branding, including product uploads, descriptions, pricing, and inventory management.
- Enhance the user experience on Shopify by optimizing the layout, navigation, and checkout process.
- Track e-commerce performance metrics, analyse customer behaviour, and implement strategies to improve conversion rates.
Content Creation & Management
- Develop and manage content for social media, websites, newsletters, and blogs.
- Collaborate with design teams to create engaging visuals and written content.
- Keep website content updated and optimized for SEO, ensuring accuracy and relevancy.
Email Marketing Campaigns
- Design and implement email marketing campaigns to nurture leads, engage customers, and drive online sales.
- Conduct A/B testing to optimize email content and improve engagement rates.
- Monitor and report on campaign metrics, such as open rates, click-through rates, and conversions.
Analytics & Reporting
- Track, analyse and report on the effectiveness of digital marketing campaigns using tools such as Google Analytics, Shopify analytics, and social media insights.
- Provide insights and recommendations to improve campaign performance and achieve KPIs.
Communication Coordination
- Coordinate internal and external communications to ensure consistent brand messaging.
- Manage responses and engagement on social media, addressing customer queries and fostering community interaction.
- Support PR activities and collaborate with teams on promotional events.
Brand Management
- Ensure all communications align with the Company's brand identity and values.
- Execute campaigns to reinforce the brand's presence and positioning in the market.
Qualifications
- Bachelor's degree in marketing, Communications, Digital Media, or a related field.
- 2+ years of experience in digital marketing, e-commerce, or social media management.
- Experience with Shopify, including e-commerce management, product listings, and analytics.
- Proficiency in digital marketing tools (e.g., Google Analytics, Mailchimp, Hootsuite).
- Strong understanding of SEO, content marketing, and social media best practices.
- Excellent written and verbal communication skills.
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