Digital Marketing Strategist
6 days ago
We are seeking a highly skilled Marketing Manager to lead our marketing team in developing and executing innovative marketing strategies that enhance our brand presence and drive sales growth.
The successful candidate will focus on both digital and traditional marketing campaigns, market analysis, and ensuring alignment between marketing efforts and business objectives. This role requires collaboration with cross-functional teams and managing external partners to deliver impactful campaigns that resonate with our customers.
Key Responsibilities:
- Lead and manage the marketing team to deliver cohesive and impactful marketing campaigns.
- Develop and implement comprehensive marketing strategies to increase brand awareness and sales growth.
- Oversee all digital marketing initiatives, including website management, social media, email marketing, SEO strategies, and content marketing.
- Manage advertising and promotional campaigns in coordination with external agencies.
- Analyse market trends, customer insights, and competitor strategies to identify opportunities for growth.
- Plan and manage marketing budgets to optimise return on investment.
- Coordinate with the Sales, Technical and Procurement Departments to ensure marketing strategies align with company goals.
- Organise and execute marketing events, trade shows, and promotional activities.
- Prepare marketing reports, track performance metrics, and present actionable insights to senior management.
- Ensure brand consistency across all marketing materials and channels.
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