Brand Marketing Lead

4 weeks ago


East London, Eastern Cape, South Africa Abantu Staffing Solutions Full time

About the Role:

We are seeking a talented Brand Marketing Lead to join our team at Abantu Staffing Solutions. The successful candidate will be responsible for developing and executing marketing strategies for in-restaurant promotions, menu offerings, and local store marketing initiatives across all our markets.

Key Responsibilities:

  • Develop and execute in-store promotional campaigns and menu marketing strategies to enhance customer experience and drive sales.
  • Collaborate with menu development teams to market new and existing products, and work closely with operations to optimize in-store experience.
  • Analyse consumer behaviour and QSR market trends to inform retail marketing strategies and identify opportunities for growth.
  • Oversee and coordinate local store marketing initiatives, and engage with local store marketers on marketing plans and results.
  • Present retail marketing plans and results to the Marketing Executive, and monitor sales data and consumer trends to inform marketing decisions.
  • Evaluate the effectiveness of retail marketing campaigns and propose optimizations to enhance customer engagement and drive sales.

Requirements:

  • Bachelor's degree in marketing, business, or a related field.
  • 2-3 years of experience in marketing, preferably in the retail or QSR industry.
  • Strong understanding of retail marketing principles and consumer behaviour, with excellent analytical and problem-solving skills.
  • Proficiency in MS Office and marketing analytics tools, with the ability to develop innovative marketing concepts and present results effectively.


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