Senior Marketing Manager, East London Retail

1 month ago

East London, Eastern Cape, South Africa Sheldon Recruitment and Selection Full time
About the Role

We are seeking a Senior Marketing Manager to join our team in East London. The successful candidate will be responsible for developing and implementing marketing strategies that drive sales growth and support the company's broader objectives.

Key Responsibilities
  • Marketing Strategy: Develop and implement store-specific marketing programs that align with the company's overall marketing strategy. Provide input into communication plans related to promotional cycles, including internal communication to stores, creative elements, media plan rate negotiations and scheduling, monitoring digital ad posts, competitions, and local store marketing activations.
  • Brand Building: Participate in developing the brand strategy based on local consumer insights. Lead and execute locally based brand building projects that are bigger in scope than regular activations (e.g., influencer campaigns, events, pop-up shops). Conduct competitor analysis and media tracking.
  • General Administration: Gather, report, and share marketing best practices. Negotiate contracts and rates with media suppliers. Build media plan scheduling with media suppliers that adheres to the provided budget. Identify potential opportunities within the market to grow sales and improve brand health.
Requirements
  • Degree in marketing or a related field with knowledge and experience in the Quick Service Restaurant industry advantageous.
  • Able to lead or assist leaders on cross-functional projects and teams.
  • Working knowledge of marketing and communication fundamentals.
  • Good business acumen and able to balance priorities and meet deadlines in a fast-paced and changing environment.
Benefits

The successful applicant will have a salary of R15,000.00 per month, dependent on their experience.

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