Marketing Communications Strategist

1 month ago


Johannesburg, Gauteng, South Africa Snaphunt Full time

Job Overview

We are seeking a highly skilled Marketing Communications Strategist to join our team at Snaphunt. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and brand awareness.

Key Responsibilities

  • Develop and execute a results-driven marketing strategy that aligns with our corporate and brand direction.
  • Create and manage all marketing materials and collateral, ensuring consistency with our brand identity.
  • Implement online marketing activities, including social media, SEO/SEM, demand generation, and lead generation.
  • Track the effectiveness of various campaigns and make data-driven decisions to optimize performance.
  • Manage communications spend and work with vendors and agencies to create and localize marketing activities.
  • Lead the planning and implementation of PR and marketing initiatives related to our brand.
  • Develop and implement comprehensive digital marketing programs that align with our brand plans and business priorities.
  • Collaborate with content marketing and design teams to create engaging content for each stage of the customer journey.
  • Review and optimize the design and content of all online assets, including our website and social media pages.
  • Plan and control the digital marketing budget, allocating budgets to different channels.
  • Use A/B testing to optimize digital marketing performance.
  • Analyze campaign results and generate actionable insights and recommendations, providing monthly reports on our digital marketing portfolio.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Relevant experience in marketing, preferably in the entertainment industry.
  • Strong knowledge of YouTube channel management, fingerprinting, YouTube claiming, strikes issues, and Google Ad campaigns.
  • Excellent organizational skills, with the ability to manage multiple projects simultaneously.
  • Data-driven mindset, with the ability to analyze metrics and make informed decisions.
  • Familiarity with music copyright and licensing is a plus.


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