Senior Digital Marketing Professional

3 days ago


Durban, KwaZulu-Natal, South Africa Armstrong Appointments Full time

About the Company

Armstrong Appointments is a leading recruitment agency providing innovative solutions to businesses across the globe. Our team of experts is dedicated to delivering exceptional results and exceeding client expectations.

Job Description

As a Digital Marketing Specialist, you will play a key role in driving our marketing efforts forward. Your primary responsibility will be to develop and implement effective digital marketing strategies that align with our business objectives.

Key Responsibilities:

  1. Digital Marketing Strategy & Execution:
    - Develop and implement short, medium, and long-term digital marketing strategies for each business.
    - Increase brand awareness, lead generation, and customer engagement.
    - Set up and manage digital ad campaigns (Google Ads, Facebook, Instagram, LinkedIn, TikTok, YouTube).
    - Monitor and optimize digital marketing performance across platforms.
  2. Content Creation & Social Media Management:
    - Design and create engaging static and video content for marketing campaigns.
    - Build a strong social media presence, grow followings, and increase engagement.
    - Write and publish blog articles, newsletters, FAQs, and other valuable content.
    - Develop and execute a content calendar tailored to each business.
  3. SEO, Website & UI/UX Enhancement:
    - Optimize websites for search engines (SEO) and user experience (UX).
    - Improve website navigation, speed, and overall usability.
    - Create online help guides, video tutorials, and FAQs to improve user engagement.
    - Collaborate with developers to implement UI/UX enhancements.
  4. Email Marketing & CRM Management:
    - Develop email marketing campaigns targeting various audiences.
    - Manage customer segmentation and engagement strategies.
    - Track and optimize email marketing KPIs.
  5. Performance Tracking & Data-Driven Optimization:
    - Analyse and report on marketing campaign performance using Google Analytics, Facebook Pixel, and other tracking tools.
    - A/B test digital assets (ads, landing pages, CTAs) to improve conversions.
    - Generate reports on social media growth, campaign success, and web analytics.
  6. Web Development & Tech Collaboration:
    - Coding/programming skills to make website and platform adjustments would be advantageous.
    - Work closely with developers to ensure seamless integrations and enhancements.
    - Manage website CMS updates and minor modifications when necessary.

Requirements:

  • Digital Marketing & Strategy:
    - Proven experience in SEO, PPC, content marketing, and social media management.
    - Ability to develop and execute data-driven marketing strategies.
  • Content Creation & Graphic Design:
    - Strong copywriting skills for blogs, social media, and web content.
    - Proficiency in Canva, Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Illustrator).
  • Website & UI/UX Optimization:
    - Knowledge of WordPress, Webflow, or other CMS platforms.
    - Familiarity with HTML, CSS, JavaScript (coding skills are a bonus).
    - Experience in Google Analytics, Google Tag Manager, and Facebook Pixel.
  • Social Media & Performance Marketing:
    - Experience with Facebook, Instagram, LinkedIn, YouTube, TikTok & Twitter Ads.
    - Proficiency in Google Ads (Search, Display, and Video Ads).
    - Understanding of programmatic advertising and outdoor media trends.
  • Email Marketing & CRM:
    - Experience with Mailchimp, HubSpot, Active Campaign, or similar CRM tools.
    - Ability to automate email sequences and nurture leads effectively.
  • Technical & Web Development (Preferred):
    - Coding/programming skills to implement quick fixes.
    - Ability to liaise with developers and ensure seamless execution of technical tasks.

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