Digital Marketing Strategist
3 days ago
At Mastercard, we're committed to empowering people and fostering economic growth. Our innovative technology and services are designed to make transactions secure, simple, smart, and accessible.
We're seeking a Digital Marketing Strategist to join our Advisors & Consulting Services team. As a marketing transformation expert, you'll lead the development and implementation of campaigns and engagements for clients, utilizing customer data to provide deep direct marketing expertise across channels.
This role is ideal for someone who thrives in a dynamic environment, contributing ideas and actively steering transformational journeys. Your ability to conceptualize and execute impactful campaigns will drive business growth and deliver measurable results.
Key Responsibilities- Data-Driven Marketing: Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact.
- Campaign Execution: Take charge of client projects, collaborating to conceptualize and execute impactful campaigns.
- Project Management: Ensure operational project execution within agreed milestones and budget.
- Creative Development: Manage creative development and media planning, meeting high-quality standards aligned with client needs.
- Performance Assessment: Assess, recommend, and improve the performance of client's marketing activities by using data insights and data visualization tools.
- Digital Marketing Experience: Hands-on experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation.
- Client Management: Track record in managing client accounts and leading digital marketing solutions.
- Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively.
- Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects.
All activities involving access to Mastercard assets, information, and networks come with an inherent risk to the organization. Therefore, it's expected that every person working for or on behalf of Mastercard is responsible for information security and must:
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach;
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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