Digital Marketing Professional

10 hours ago


Sandton, South Africa Raizcorp Full time
About Raizcorp

Raizcorp is a pioneering business incubation firm dedicated to empowering entrepreneurs to scale and succeed. Our mission revolves around creating a supportive ecosystem that accelerates the growth of emerging businesses through expert guidance, resources, and networking opportunities.

Job Overview

We are seeking an experienced and innovative Digital Marketing Professional - Social Media Strategist to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing social media strategies across various platforms to enhance Raizcorp's brand presence, drive engagement, and attract potential clients and partners.

Key Responsibilities
  • Strategy Development: Develop and execute a comprehensive social media strategy that aligns with Raizcorp's overall marketing goals. Identify target audiences and create tailored campaigns to drive engagement, lead generation, and brand awareness.
  • Content Development & Multi-Account Management: Craft compelling, on-brand copy for social media posts, campaigns, and stories across platforms like LinkedIn, Instagram, Facebook, and YouTube. Collaborate with the design team to create eye-catching visuals, videos, and other media to complement posts. Plan and schedule posts across various platforms, ensuring consistent and timely updates for all accounts.
  • Platform Management: Manage and grow Raizcorp's social media profiles on platforms such as Facebook, Instagram, LinkedIn, Twitter, and others. Monitor platform trends, new tools, and best practices to keep Raizcorp's social media presence current and innovative.
  • Community Building & Engagement: Engage with followers, respond to comments, messages, and mentions in a timely and professional manner. Use organic strategies to grow followers and engagement rates for each division's social media accounts.
  • Campaign Execution: Assist in planning and executing promotional Social Media Campaigns for key initiatives, programs, and events. Develop engaging content to highlight partnerships and sponsorships in an authentic and creative way.
  • Analytics & Reporting: Track and analyze social media performance metrics to assess the success of campaigns. Provide regular reports to management on key performance indicators (KPIs) and use insights to optimize future strategies.
Requirements

We're looking for a highly skilled Digital Marketing Professional - Social Media Strategist with a strong background in social media strategy and management. Key requirements include:

  • Minimum 2-3 years of experience in social media strategy, preferably in a corporate, digital marketing, or entrepreneurial environment.
  • Proven track record of managing social media accounts and successful campaigns across multiple platforms (LinkedIn, Facebook, Twitter, Instagram, etc.).
  • Excellent written and verbal communication skills with the ability to create engaging content.
  • Able to craft a compelling social media voice that aligns with Raizcorp's mission and values.
  • Analytical & Results-Driven: Ability to analyze data, interpret results, and adjust strategies accordingly.
  • Project Management: Good organizational skills with the ability to manage multiple campaigns simultaneously.
Salary Range

The estimated salary range for this position is between $60,000 and $80,000 per year, depending on qualifications and experience.



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