Growth Marketing Specialist

4 days ago


Cape Town, Western Cape, South Africa Houst Full time
About Houst

Houst is a professional management service for properties, dedicated to making hosting on websites hassle-free for everyone. Our mission is to disrupt the short-term accommodation sector using technology. We've grown rapidly since launching in 2015, partnering with thousands of happy hosts and expanding globally to over 20 cities.

Job Description

We're seeking a talented Growth Marketing Assistant to join our team in Cape Town. As a key member of our Growth Team, you'll collaborate with the marketing team to develop and execute innovative strategies to drive organic customer acquisition, retention, and revenue growth across various geographic markets.

Responsibilities
  • Develop and execute organic marketing strategies to achieve company objectives through channels such as SEO, social media, content marketing, and email marketing.
  • Assist with planning and executing organic brand awareness and acquisition campaigns to attract new customers, measuring and reporting on success against set targets.
  • Optimise conversion funnels and user journeys to improve conversion rates at various stages of the customer lifecycle, conducting A/B testing and experimentation to identify and implement strategies that maximise conversion rates and customer lifetime value.
  • Utilise data analytics tools to measure campaign performance, user behaviour, and key metrics, providing regular reports and insights to stakeholders.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in organic marketing, experimenting with new tools, channels, and tactics to drive continuous improvement and innovation.
Requirements
  • Strong understanding of organic marketing channels, including SEO, social media, content marketing, email marketing, and affiliate marketing.
  • Experience with Web Analytics, Marketing Automation Tools, and intermediate Excel.
  • Curiosity and critical thinking to challenge the status quo, constantly ideating and proposing new experiments.
  • Self-motivated and able to work independently as well as part of a team in a fast-paced environment, coordinating multiple projects, tight deadlines, and adapting priorities.
  • Excellent analytical skills and attention to detail.
  • Strong communication and collaboration skills.
Benefits
  • 23 days paid holidays + public holidays.
  • Hybrid working.
  • An extra day off for your birthday.
  • Medical Aid/Medical Insurance Options.
  • Enviable company culture – regular team social events, company-wide recognition of outstanding work.
  • Regular team social events (both in person and virtual).
  • Company-wide recognition of outstanding work.
  • Opportunities to innovate.
  • Laptop – For business use.


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