Digital Marketing Lead
2 days ago
We're looking for a skilled Digital Marketing Lead to drive transformative digital initiatives and propel business growth.
Key Responsibilities:
- Strategize and execute targeted digital campaigns focused on incremental sales and performance optimization.
- Track KPIs, optimize ROI, and provide insights to improve campaign effectiveness.
- Analyze web traffic and user behavior using Google Analytics, SEMRush, and Google Search Console.
- Lead SEO efforts through keyword research, competitor analysis, and website audits to improve search rankings.
- Collaborate with cross-functional teams to align strategies, develop content, and expand brand visibility.
Requirements:
- Qualified: Diploma, Advanced Certificate, or Degree in Marketing or Advertising.
- Experienced: 3-5 years in PPC management on platforms like Meta and Google Ad Manager, plus a solid understanding of SEO.
- Analytical: Skilled in tracking performance and making data-driven recommendations.
- Collaborative: Great at working with diverse teams and adapting to dynamic business needs.
What We Offer:
- Competitive salary range of R23,000 - R28,000 per month.
- Cape Town-Based: Work at our vibrant headquarters in the beautiful Western Cape.
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