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Digital Marketing Lead

1 month ago

Cape Town, Western Cape, South Africa TE Technical Placements Full time

We're looking for a skilled Digital Marketing Lead to drive transformative digital initiatives and propel business growth.

Key Responsibilities:

- Strategize and execute targeted digital campaigns focused on incremental sales and performance optimization.

- Track KPIs, optimize ROI, and provide insights to improve campaign effectiveness.

- Analyze web traffic and user behavior using Google Analytics, SEMRush, and Google Search Console.

- Lead SEO efforts through keyword research, competitor analysis, and website audits to improve search rankings.

- Collaborate with cross-functional teams to align strategies, develop content, and expand brand visibility.

Requirements:

- Qualified: Diploma, Advanced Certificate, or Degree in Marketing or Advertising.

- Experienced: 3-5 years in PPC management on platforms like Meta and Google Ad Manager, plus a solid understanding of SEO.

- Analytical: Skilled in tracking performance and making data-driven recommendations.

- Collaborative: Great at working with diverse teams and adapting to dynamic business needs.

What We Offer:

- Competitive salary range of R23,000 - R28,000 per month.

- Cape Town-Based: Work at our vibrant headquarters in the beautiful Western Cape.