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Brand Strategist

2 months ago

Johannesburg, Gauteng, South Africa Rory Mackie & Associates Full time

At Rory Mackie & Associates, we are seeking a skilled Brand Strategist to lead our product marketing efforts in the insurance industry. This role requires an individual with a proven track record of partnering with business and cross-functional teams, excelling in a complex environment.

The ideal candidate will thrive in a fast-paced, entrepreneurial environment, responsible for launching new products or strengthening the presence of existing ones. They will effectively communicate the product's value to current and potential clients, while also raising awareness among internal stakeholders.

Key Responsibilities

  • Identify opportunities to partner on initiatives and ensure strategic alignment across the Life and Private Banking business, encompassing awareness and product campaigns.
  • Collaborate with Private Banking segment brand managers to identify opportunities to drive product uptake and entrenchment for our life insurance offering across owned, paid, and earned channels.
  • Leverage insights into client use of current products to identify untapped opportunities and understand client personas to drive entrenchment initiatives.
  • Utilize behavioural insights and analytics to drive client entrenchment for our life insurance offering.
  • Support a national team of in-house Financial Advisers across various initiatives.

Requirements

  • Minimum of 5-6 years of relevant experience.
  • Formal marketing qualification (degree or diploma).
  • Experience with product marketing in the insurance industry.
  • A proven brand management track record of partnering with business and cross-functional teams.
  • Ability to join the dots between business challenges/objectives and marketing opportunities.