Senior Digital Marketing Director for International Sports Betting Company

1 month ago


Sandton, South Africa Initiate International Full time

Company Overview:

Initiate International, a leading global company, is seeking an experienced Senior Digital Marketing Director to oversee its SEO strategy in Johannesburg. This role requires strong leadership skills and expertise in driving growth through innovative digital marketing strategies.

Job Description:

The ideal candidate will have a deep understanding of the sports betting industry and a proven ability to drive growth through innovative SEO strategies. Key responsibilities include leading a team, developing and implementing SEO strategies for multiple websites, conducting keyword research, analyzing data, and staying updated with the latest SEO developments.

Salary: R1 200 000 - R1 800 000 per annum

Job Requirements:

  • A minimum of 7 years' experience in a senior search engine optimization role.
  • 4+ years of relevant SEM experience, including on-page and off-page SEO, link building, social media, and PPC.
  • Solid understanding of analytical software.
  • Degree or diploma in Marketing or a related field.
  • Proven track record in team management within a dynamic and fast-paced environment.
  • Strong analytical skills, with experience in strategic planning and business management.
  • Excellent knowledge of search engine algorithms, ranking strategies, and the SEO industry.
  • Attention to detail with strong numerical skills.
  • Exceptional interpersonal skills and the ability to build strong relationships with stakeholders across the business.

Benefits:

This is an excellent opportunity to work in a dynamic international environment with a focus on sports and technology. The successful candidate will have the chance to contribute to the company's growth and development while working in a collaborative and fast-paced team.



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