Business Liaison Officer
2 months ago
Are you a marketing professional with a passion for driving impactful campaigns and managing brand strategy? Our client, Isilumko Staffing, is seeking a dynamic Business Liaison Officer to spearhead our marketing initiatives and enhance our brand presence.
As a Business Liaison Officer, you will be at the forefront of developing and executing innovative marketing strategies across various channels, including print, digital, and social media. Your focus will be on acquiring new business, nurturing existing client relationships, and ensuring a cohesive brand identity both internally and externally.
Key Responsibilities:
- Develop and manage marketing campaigns aligned with the overall strategy.
- Plan and execute initiatives to drive business growth and enhance client retention.
- Manage and optimise traffic across digital platforms and online presence.
- Uphold and promote the brand through consistent messaging and effective stakeholder management.
- Monitor campaign effectiveness using ROI metrics, providing insightful reports on success and areas for improvement.
- Liaise with internal teams and external stakeholders to ensure cohesive brand communication and execution.
- Arrange activations and expos to further enhance brand visibility.
Personal Attributes and Skills:
- Analytical mindset with strong decision-making abilities.
- Excellent presentation and communication skills, both verbal and written.
- Proficiency in marketing principles and advanced computer literacy.
- Proven project management skills with the ability to handle multiple tasks effectively.
- Passion for sustainability and knowledge of the recycling industry (an advantage).
Requirements:
- Matric / Grade 12 (Essential).
- Relevant marketing qualification.
- Minimum 3 years of experience in brand marketing.
- Social media and content marketing expertise.
- Valid driver's license and own vehicle.
- Experience in youth marketing and community management (advantageous).
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