Email Marketing and Customer Journey Specialist

2 months ago


Pretoria, Gauteng, South Africa Rad Resources Full time
Job Description

We are seeking a highly skilled Email Marketing and Customer Journey Specialist to join our team at Rad Resources.

Key Responsibilities
  • Develop and implement customer journey strategies across international markets, focusing on email marketing and customer experience.
  • Collaborate with cross-functional teams to design and execute customer journey initiatives, leveraging data analysis and insights to drive business growth.
  • Utilize Google Analytics 4 and Marketing Cloud to track and optimize customer journey performance, ensuring seamless integration with MailChimp and other marketing tools.
  • Conduct competitor analysis and stay up-to-date with industry trends to inform customer journey strategies and recommendations.
  • Work closely with the Rad Resources team to develop and maintain a customer-centric approach, ensuring alignment with business objectives and goals.
Requirements
  • Proven experience in business-to-consumer marketing, with a focus on international markets and customer journey strategy development.
  • Strong proficiency in Google Suite, including Google Analytics 4 and Google Data Studio.
  • Experience with Marketing Cloud and MailChimp, with a focus on email marketing and customer journey implementation.
  • Excellent data analysis and interpretation skills, with the ability to generate insights and recommendations to drive business growth.
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.


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