Email Marketing and Customer Journey Specialist
1 week ago
We are seeking a highly skilled Email Marketing and Customer Journey Specialist to join our team at Rad Resources.
Key Responsibilities- Develop and implement customer journey strategies across international markets, focusing on email marketing and customer experience.
- Collaborate with cross-functional teams to design and execute customer journey initiatives, leveraging data analysis and insights to drive business growth.
- Utilize Google Analytics 4 and Marketing Cloud to track and optimize customer journey performance, ensuring seamless integration with MailChimp and other marketing tools.
- Conduct competitor analysis and stay up-to-date with industry trends to inform customer journey strategies and recommendations.
- Work closely with the Rad Resources team to develop and maintain a customer-centric approach, ensuring alignment with business objectives and goals.
- Proven experience in business-to-consumer marketing, with a focus on international markets and customer journey strategy development.
- Strong proficiency in Google Suite, including Google Analytics 4 and Google Data Studio.
- Experience with Marketing Cloud and MailChimp, with a focus on email marketing and customer journey implementation.
- Excellent data analysis and interpretation skills, with the ability to generate insights and recommendations to drive business growth.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
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