Email Marketing Strategist

1 month ago


Pretoria, Gauteng, South Africa Rad Resources Full time
Job Description

We are seeking a highly skilled Email Marketing Specialist/Customer Journey Specialist to join our team at Rad Resources.

Key Responsibilities
  • Develop and execute customer journey strategies that drive business growth and customer engagement.
  • Design and implement email campaigns that resonate with our target audience and drive conversions.
  • Analyze customer data to inform marketing decisions and optimize customer journey experiences.
  • Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
  • Stay up-to-date with industry trends and best practices in email marketing and customer journey strategy.
Requirements
  • Proven experience in business-to-consumer marketing, with a focus on international markets.
  • Strong understanding of customer journey strategy development, reporting, and implementation.
  • Proficiency in Google Analytics 4, Marketing Cloud, and MailChimp.
  • Excellent data analysis and interpretation skills.
  • Strong communication and collaboration skills.
What We Offer
  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.


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