Marketing and Lead Generation Specialist

4 weeks ago


Pretoria, Gauteng, South Africa Sydsen Full time
Job Title: Marketing and Lead Generation Specialist

We are seeking an experienced Marketing and Lead Generation Specialist to join our team at Sydsen. The ideal candidate will have a strong background in digital marketing, lead management, and customer relationship management (CRM) systems within the automotive sector.

Key Responsibilities:
  • Develop and execute integrated marketing campaigns across various platforms (social media, email marketing, content marketing, etc.)
  • Manage lead generation and nurturing processes using CRM tools
  • Collaborate with the sales team to ensure high-quality leads and smooth handover processes
  • Analyze marketing data and metrics to improve campaign performance and ROI
  • Identify new marketing opportunities, partnerships, and trends in the automotive industry
  • Coordinate with external vendors for promotional activities, events, and digital campaigns
  • Track and report on the effectiveness of marketing initiatives and lead conversion rates
Qualifications:
  • Bachelor's degree in Marketing, Business, or related field
  • 3+ years of experience in marketing, with a focus on lead generation, preferably in the automotive industry
  • Proven experience in using CRM and lead management tools (e.g., Salesforce, HubSpot)
  • Strong analytical skills with the ability to interpret data and trends
  • Excellent communication and organizational skills
  • Knowledge of SEO, SEM, and digital marketing best practices
  • Ability to work in a fast-paced, results-oriented environment

Please note that only candidates with the required experience will be contacted and considered. If you are not contacted within 14 days, kindly consider your application unsuccessful.



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