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Marketing Coordinator Professional

2 weeks ago

Johannesburg, Gauteng, South Africa Crayon Full time
About Crayon

Crayon combines medicine, science, and technology to create innovative products and services. As a leading biotech company, they pride themselves on high standards of business ethics and personal integrity.

Job Description

The Digital Marketing Coordinator role involves working closely with the Head of Marketing to develop and execute a comprehensive marketing strategy. This includes creating engaging content, managing digital platforms, and analysing market trends.

Key Responsibilities
  1. Digital Strategy: Develop a digital marketing strategy that aligns with the company's overall marketing goals.
  2. Content Creation: Create high-quality content for social media, websites, and other marketing channels.
  3. Digital Platform Management: Manage and maintain the company's digital platforms, including websites, chatbots, and social media.
  4. Analytics and Reporting: Analyse digital marketing data to identify trends and areas for improvement.
  5. Budget Management: Oversee the digital marketing budget to ensure effective use of resources.
  6. Trend Analysis: Stay up-to-date with the latest digital marketing trends and technologies.
  7. Competitor Research: Conduct competitor research to stay ahead of the competition.
  8. Social Media Content: Develop engaging social media content to reach target audiences.
  9. Community Management: Build and engage with online communities to promote the company's brand.
  10. Stakeholder Communication: Collaborate with external stakeholders to deliver successful marketing campaigns.
  11. Vendor Management: Manage relationships with suppliers and vendors.
  12. System Updates: Ensure systems are up-to-date with the latest marketing materials.