Digital Marketing Specialist

1 month ago


Cape Town, Western Cape, South Africa HR Genie Full time

At HR Genie, we're seeking a skilled Digital Marketing Specialist to develop and execute social media strategies that drive engagement and build relationships with our target audience. This role involves creating and sharing compelling content, optimizing social media pages, and analyzing data to track performance and identify trends.

Key Responsibilities:

  • Develop and execute social media strategies that align with our overall marketing goals
  • Create and share engaging content that resonates with our target audience
  • Optimize social media pages for search and engagement
  • Monitor and respond to user-generated content
  • Analyze social data to track performance and identify trends

Requirements:

  • Bachelor's degree in marketing, communications, or a related field
  • 3+ years of experience in digital marketing
  • Strong writing and editing skills
  • Proven ability to create and manage social media campaigns
  • Experience with social media analytics tools


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