Senior SEO Strategist

2 months ago


Sandton, South Africa Initiate International Full time
About the Role

We are seeking an experienced Senior SEO Strategist to lead our digital marketing efforts and drive growth through innovative SEO strategies.

The ideal candidate will have a deep understanding of the sports betting industry and a proven ability to develop and implement effective SEO campaigns.

Key Responsibilities
  • Lead and Manage a Team: Oversee a team of digital marketing professionals to contribute to the acquisition and retention strategies across all markets.
  • Develop SEO Strategies: Create and implement SEO strategies for multiple websites, including keyword research and analysis to improve website rankings.
  • Analyze Data and Generate Reports: Analyze data and generate detailed reports to identify areas for improvement and optimize SEO initiatives.
  • Stay Up-to-Date with Industry Trends: Stay updated with the latest SEO developments, online behaviors, and market trends to inform SEO strategies.
  • Identify Opportunities for Growth: Identify opportunities for SEO growth and create scalable plans to drive business results.
  • Develop and Execute SEO Campaigns: Develop and execute effective SEO campaigns to improve website rankings and drive traffic.
  • Monitor and Track Performance Metrics: Monitor and track performance metrics for SEO campaigns, using data to refine and adjust strategies.
  • Provide Insights on SEO Forecasting and Budgeting: Provide insights on SEO forecasting, budgeting, and overall direction to inform business decisions.
Requirements
  • Minimum 7 Years' Experience: A minimum of 7 years' experience in a senior search engine optimization role.
  • Relevant SEM Experience: 4+ years of relevant SEM experience, including on-page and off-page SEO, link building, social media, and PPC.
  • Solid Understanding of Analytical Software: Solid understanding of analytical software to analyze data and generate reports.
  • Degree or Diploma in Marketing: Degree or diploma in Marketing or a related field.
  • Proven Track Record in Team Management: Proven track record in team management within a dynamic and fast-paced environment.
  • Strong Analytical Skills: Strong analytical skills, with experience in strategic planning and business management.
  • Excellent Knowledge of Search Engine Algorithms: Excellent knowledge of search engine algorithms, ranking strategies, and the SEO industry.
  • Attention to Detail: Attention to detail with strong numerical skills.
  • Exceptional Interpersonal Skills: Exceptional interpersonal skills and the ability to build strong relationships with stakeholders across the business.
  • SEO Copywriting and Link Building Skills: SEO copywriting and link building skills to drive business results.


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