Customer Marketing Strategist

4 days ago

Johannesburg, Gauteng, South Africa FirstRand Bank Limited Full time
Job Title: Customer Marketing Lead

Description

Hello Future Customer Marketing Lead

FNB Retail Marketing is seeking a dynamic and highly skilled Customer Marketing Lead to join their team and lead the Integrated Financial Services (IFS) portfolio. The successful applicant will be required to provide strategic partnership to Sub-segment Business Unit EXCO, other relevant Business Unit EXCOs and Segment Marketing EXCO by assessing business needs, offering marketing solutions, advising and directing the input into the development of overall segment marketing plans and leading programmes in line with the business strategic direction through the marketing value chain (consulting, programme leadership, strategic solutioning, development, execution and reporting and measurement)

Key Responsibilities

  • Design, develop and execute an integrated financial services marketing strategy to maximize growth across business areas.
  • Align stakeholders to common vision and provide strategic leadership on building value propositions with end customer and customer touchpoints in mind as appropriate.
  • Craft internal definitions of integrated financial services for marketing enablement and aligned to voice of customer insights.
  • Develop integrated frameworks, guidelines and optimization plans to enable outcomes across customer sub-segments, product houses, tools & enablers, and distribution touchpoints.
  • Develop customer segment integrated advice marketing frameworks.
  • Define effective touchpoints for business and marketing enablement outcomes across customer sub-segments.
  • Commission and/or interpret data, analytics and research to craft short, medium, and long term integrated financial services plans.
  • Develop operational processes and cadence across the relevant business value chains to build integrated customer approaches and articulation.
  • Use data to inform tactical shifts in marketing and customer journey positioning in relation to business and customer outcomes targeted.
  • Effectively manage and deploy limited budget towards business goals.
  • Develop IFS playbooks to practically support business units across the value chain.
  • Shift marketing process to work item and on-platform methodology to unlock efficiency and impact for customer marketing and experience.
  • Engage and enable Pillar Marketing Leads with positioning and messaging hierarchy that ladders up to IFS and deploys over 1-3 years.
  • Build marketing NPV / ROI models to assess and communicate marketing impact as well as inform decision making.
  • Build, socialize and deploy marketing performance dashboards in relation to key areas of segment strategic levers.
  • Use data to demonstrate empirical shifts in customer outcomes through integrated financial services.
  • Define workstreams and target audiences internally and externally for thought leadership in this area.
  • Commission and package customer stories for demonstration and influence marketing builds across owned platforms.
  • Drive synergy and collaboration across diverse areas in the value chain.
  • Play a pivotal role in the leadership team, with business peers, and with reporting line teams.
  • Influence and align strategic intent and delivery to add value for customers and shareholders. Apply a customer-centric approach that focuses on creating a positive experience for the customer by maximizing service and/or product offerings and building relationships.
  • Ensure that the customer is at the center of the business philosophy, operations and ideas.

Requirements

  • Must have Post grad related qualification
  • Must have at least 15 years of experience working in a Financial Industry, with at least 8 years in management or senior strategic roles
  • Marketing and/or customer strategy experience

What We Offer

  • Opportunities to network and collaborate
  • Challenging work environment
  • Opportunities to innovate

Who We Are Looking For

  • Curious & courageous - you're driven by always wanting to know more and learn more and you're brave enough to
  • Obsessed with mastery - you know what it takes to become good at what you do and are constantly pushing yourself to do it
  • Adaptable, curious and willing to learn
  • Passionate in providing insights
  • Thrive in a collaborative environment

Apply Now

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