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Senior Marketing Consultant

1 week ago

Ndwedwe Local Municipality, South Africa Letsema Consulting and Advisory Full time
Job Description:

We are seeking a Senior Marketing Consultant to develop and execute marketing strategies that drive brand awareness, customer acquisition, and revenue growth.

This role requires a creative thinker with a strong understanding of marketing principles, excellent communication skills, and a proven track record of successfully managing marketing campaigns across multiple channels.

Key Responsibilities:
  1. Conduct market analysis of the towel industry, including product analyses, growth levers, risk assessment, and outcomes.
  2. Develop and implement marketing strategies, including above-the-line and below-the-line customer and shopper campaigns, social media engagement, and content planning.
  3. Lead the development of communication and execution strategies, defining sales team duties, identifying target customers, and selecting sales channels.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
  • Proven experience as a Senior Marketing Consultant, with a minimum of 6 years in a similar role.
  • Strong understanding of marketing principles and best practices.
  • Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
  • Proficiency in digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.